Three decades, twenty-two brands.
From a first job in Trivandrum to a city-brand for a national capital, each case study covers the situation, the brief, the strategy, and what it actually built.
MY TVM
Positioning Thiruvananthapuram as the iconic city it already has the ingredients to be, an ongoing city-brand engagement.
Condor Contracting
Building one unifying corporate identity for Condor Contracting across Thiruvananthapuram and Dubai, from boardroom to construction site.
Titan Watches
Contributing to Titan Watches' 360° 'Gifted' campaign, an early career credit that helped establish Titan as the preferred choice over HMT.
MICO-BOSCH
Award-winning early campaigns that established Bosch's spare parts as the preferred original choice in a market crowded with counterfeits.
Ophellias Global Education
Repositioning Ophellias from a paperwork consultancy into a preparation institution, building Global Indian Ambassadors rather than processing applicants.
United Breweries
Award-winning 360° campaign work across Kingfisher and McDowell's, popular enough to draw fan mail from the public.
Mobident
Building the corporate and brand identity for the world's first mobile dental clinic, an ongoing engagement.
Clear Clinic
Building Clear Clinic's identity around the organs it treats, ear, nose and throat, rather than the usual promises of instant cures.
Kings Snax
Building a native cashew snacks brand around the fun of snacking, breaking into an already saturated Trivandrum market.
Brand Dubai
How the Seven Pillars framework built Dubai into a global commercial capital in under a decade, and the role Anil Constantine played in shaping it.
UNHCR
How Anil Constantine helped raise UNHCR's profile in Dubai by putting a humanitarian leader on the platform, above the city's own commercial image.
Dubai Silicon Oasis Authority
Rebuilding Dubai Silicon Oasis Authority's brand after fifteen years of drift, and what happened when internal politics met a strategy leadership had already approved.
Dubai Financial Services Authority
How a brief to design annual reports grew into rebuilding the Dubai Financial Services Authority's identity during the sub-prime crisis.
Dubai Shopping Festival & Dubai Summer Surprises
Building Dubai Shopping Festival and Dubai Summer Surprises from a first idea into a landmark forty-day event.
ADNOC Distribution
Repositioning ADNOC Distribution around its 50th anniversary, turning the UAE's largest fuel network into a genuinely consumer-friendly brand.
Information Technology Authority of Oman
Developing the HM Sultan Qaboos Award for e-Excellence and building six months of national momentum behind Oman's advances in IT.
Emaar Properties
Building Emaar's brand from inception in 1996, when almost nobody saw Dubai as a serious place to invest, into the identity behind the Burj Khalifa.
Millennium Hotels and Resorts
Naming a hotel chain for the moment the world was about to live through: building the identity from a client's own instinct.
BankOnUs
Building BankOnUs around radical transparency in a comparison-site market where every competitor promoted whatever paid best.
Bateel Date Confectionery & Café
Repositioning dates as a premium confectionery category for Bateel, from a single Riyadh family farm to a global luxury name.
Saudi Arabian Cooperative Insurance Company
Repositioning SAICO, the GCC's oldest insurer, as the brand that insured generations, linking its long history to its future.
Energenics UK
Giving an Oxford science team's emissions-reducing breakthrough, Cerium Oxide, a modern identity built for the markets it needed to reach.