Case Study
Titan Watches
AgencyOgilvy & Mather
DesignationSenior Copywriter
RoleCreative Conceptualiser
Year1991–93
WorkContributed creatively to the 360° ‘Gifted’ campaign that established Titan Watches as the preferred choice over HMT once and for all.
The ‘Gifted’ campaign was one of my earliest professional experiences, contributing creatively to a 360° push that shifted Titan Watches from a comparison against HMT into the preferred choice outright. It’s a small credit against a much longer career, but a formative one, my first taste of a national campaign moving a market.