Case Study
Kings Snax
AgencyShradhax
DesignationCo-Founder
RoleBrand Strategist
Year2025 – Current
SituationThe KS group wanted to build a cashew-based, native snacks brand.
ChallengeBreaking into an already snack-saturated market as a new entrant.
BriefDevelop a comprehensive corporate and brand identity.
StrategyBuilt the identity around the simple fun of snacking, rather than competing purely on flavour or price.
Scope of WorkCorporate identity and social media advertising campaigns.
ResultKings Snax made a real dent in the market for as long as we managed the account.
NoteAnother first experience with Trivandrum’s nascent snacks market.
Cashews are a Kerala staple, which meant Kings Snax needed a reason to stand out in a category everyone already knows. Leaning into the sheer fun of snacking, rather than competing head-on over flavour or price, gave the brand a personality the shelf hadn’t seen from a native cashew snack before. That personality carried through into the packaging itself, and into a social and influencer push built to match it. It made a genuine dent in the market for as long as the account was ours to run.