Case Study
Mobident
AgencyConstantine
DesignationBrand Advisor
RoleBrand Strategist
Year2022 – Current
SituationIndia’s demand for dental care is growing faster and more complex by the day. Mobident is building the world’s first mobile dental clinic to help dentists meet it.
ChallengeWinning acceptance as a genuine industry disruptor, against paradigms that don’t easily shift.
BriefDevelop the corporate and brand identity.
Scope of WorkCorporate identity and social media advertising campaigns.
ResultOngoing.
Mobident is trying to do something that hasn’t been done before, put a fully functioning dental clinic on wheels and make it a credible tool for practising dentists, not a novelty. The identity work has to carry that same disruptor’s confidence while still reading as a serious clinical brand. Still an active, evolving engagement.