Case Study
Condor Contracting
AgencyShradhax
DesignationCo-Founder
RoleBrand Strategist
Year2025 – Current
SituationCondor’s identity had grown scattered as its projects expanded and diversified, without a unifying visual language.
ChallengeAn identity that has to translate seamlessly from the boardroom to the construction site and back again.
BriefDevelop Condor Contracting’s corporate identity across Thiruvananthapuram and Dubai.
Scope of WorkCorporate identity.
ResultOngoing.
Condor Contracting had grown fast enough across Thiruvananthapuram and Dubai that its visual identity hadn’t kept pace, different projects speaking in different languages. The work here is building one identity strong enough to hold up on a construction site and in a boardroom without compromising either, including staff and vehicle livery design that has to survive daily use on-site, not just look good on paper. Still in progress, and one of the more physically grounded brand challenges in the portfolio.