Products chase consumers.
Consumers chase Brands.
Anil Constantine
It's not about the technology. It's about the vision. Technology is just an expeditor.
A city-brand, a sovereign fund, Fortune 500 & Forbes 2000 brands and iconic consumer brands.
"I can tell we think the same."
"Anil's vision for our city goes a long way in building it into a major global player. As one of the minds behind Brand Dubai, he has both the vision and the know-how."
"We have contracted 4 large international agencies, but every time we want strong creative solutions, we go to Constantine."
"Everything good and effective you see around us has been done by Anil Constantine… We won the Best Real Estate Brand Award in Dubai from Sheikh Mohammed. The work is brilliant."
"Anil Constantine's ability to merge innovation with an elegant aesthetic is unmatched."
"Meticulous, sharp and unafraid to say the difficult thing. Exactly what a brand transformation needs at the top."
"From concept to establishment, they led us into becoming an extremely unique brand."
"He translated a decade of ambiguity into a single, unmistakable idea. Our numbers moved within the first quarter of launch."
"Anil Constantine played an integral part in building our brand from 11th in the UAE to the leader."
"Anil doesn't just build brands, he builds conviction. The clarity he brought to our positioning changed how the entire market saw us."
"He transformed the way we think and viewed our entire ecosystem."
"Extremely strategic and creative. Anil has always brought something out-of-the-box to the table that is always point on brand."
"A rare strategist who understands both boardrooms and billboards. Working with him felt less like a project and more like a masterclass."
"Anil shaped the Clear Clinic brand early on, building strong recall among our customers by using simplicity, clarity and restraint to create maximum impact. His meticulous planning and personal involvement truly set him apart."
"A true brand master, Anil doesn't just deliver what's asked; he adds his expertise and makes it better. As PR Manager for Toastmasters International, he listened, created, and delivered with passion and purpose. He's the person you want on your team."
I partner with leaders who believe trust is built before attention is won and understand that exceptional brands are designed from the inside out.
Business Advisory
Brand Strategy
Positioning
Creative Strategy
City & Location Branding
Brand Nomenclature
Corporate Identity Programmes & Guideline Manuals
Corporate Collateral – Brochures & Leaflets/Pamphlets
Web Design
Packaging
Staff & Vehicle Livery Design
Retail Design
Environmental Design
Copywriting
Content Development
Integrated Creative Development
Multi-media Brand Identity Solutions
Social & Influencer Marketing
Measurement & Reporting
TVC & Content Production
Filmmaking
Radio Production
Available for Business Advisory, Brand Transformation & Remote Contract engagements worldwide.
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Ongoing engagement to define the city-brand strategy and identity of Thiruvananthapuram.
Condor Developers
Ongoing corporate and brand identity engagement for Condor Contracting, spanning operations across Thiruvananthapuram and Dubai.
Titan Watches
Conceived and assisted in producing national advertising campaigns for Titan Watches during my initial days in advertising.
MICO-BOSCH
Advertising campaigns, television commercials and docu-mercials that won IAA awards.
Ophellias Global Education
Comprehensive corporate and brand identity programme for this ambitious global education hub, extending well beyond conventional identity work into the environmental design and interiors of the HQ itself.
United Breweries
Advertising campaigns that generated significant public interest, drawing fan mail addressed to 'Copywriter, Ogilvy & Mather,' and earning a feature in Advertising & Marketing.
Mobident
Brand advisor building corporate and brand identity for an ambitious dental industry disruptor based out of Bangalore.
Clear Clinic
Assisted in growing footfall through strategic advertising campaigns spanning on- and offline channels.
Kings Snax
Developed comprehensive corporate and brand identity programs for a cashew-based snacks manufacturer, extending into environmental design and interiors across its retail space.
Brand Dubai
Co-architect of the Seven Pillars (1996–98), the strategic framework beneath one of the most recognised city brands on earth.
UNHCR
Pro bono exhibition identity created with the office of HH Sheikha Hind bint Maktoum for the visit of HM Queen Rania of Jordan.
Free Zone - DSOA
Brand advisor to Dubai Silicon Oasis Authority in charge of the image of the entire ecosystem including Dubai Digital Park, DTec and the residential brands.
Finance - ADIA & DFSA
Brand identity and annual reports for both entities: one, a sovereign wealth fund estimated between US$700 billion and one trillion dollars, and the other the official financial regulator of the Emirate of Dubai.
Events - DSF & DSS
Overall creative direction for Dubai Shopping Festival and Dubai Summer Surprises during their critical foundational and establishment phases.
Energy - ADNOC & DANA
Revived a lapsed ADNOC account single-handedly, displacing the incumbent through creative strategy alone, and grew it to AED 12 million annually in end-to-end film campaigns. Also built Dana Gas's corporate identity through its presentation system.
Telco - Etisalat & ITA Oman
Corporate identity systems, timepieces and annual reports for Etisalat, a Fortune 500 carrier with 150M+ subscribers across 16 countries. Also conceptualised and conducted premium events for HM Sultan Qaboos through Information Technology Authority of Oman, in addition to corporate identity systems and annual reports.
Real Estate - Emaar & ETA
Conceived Emaar's brand from inception in 1996, developing it into a defining global luxury real-estate name. Also developed identity, advertising and marketing for ETA Star Properties and helped build it into a US$7 billion brand valuation.
Hospitality - Millennium & Sheraton
Comprehensive corporate identity programme for Millennium Hotels and Resorts, from conceptualisation through to establishment and into the environmental design and interiors of its properties. A unique corporate identity system was also developed exclusively for Sheraton Bahrain in parallel.
IT - Mindware & BankOnUs
Built identity, advertising and exhibition stands for GITEX at Mindware, and identity, advertising and websites for BankOnUs.
Luxury - Bateel
Conceived from inception in 1995 and developed into a defining global luxury confectionery house, from Harrods to Tokyo, for both Bateel Confectionery and Café Bateel, extending into the environmental design and interiors of its boutiques and cafés worldwide.
Insurance - OIC & SAICO
Developed identity, advertising and annual reports for Oman Insurance Company and built it into the industry leader in the UAE over a five-year period. Also developed a comprehensive corporate identity programme for SAICO, the oldest insurance firm in the GCC, headquartered in Riyadh, leading to an exponential increase in its stock market value.
Science - Energenics UK
Brand advisor building corporate and brand identity for an Oxford-based collection of scientists who developed an industry disruptor in CeO2 to regulate and reduce CO emissions.
Trust cannot be Automated. It must be Architected.