Case Study
MY TVM
AgencyShradhax
DesignationCo-Founder
RoleBrand Strategist
Year2025 – Current
SituationThiruvananthapuram is close to an ideal melting pot of culture, commerce and civic life, yet almost nobody outside it knows this.
ChallengePolitical resistance and inertia, even from those who claim to champion the city and the state.
BriefElevate Trivandrum in the eyes of its own residents and the country to the status it deserves.
StrategyMY TVM aligns everything distinctive and good about the city into one positioning, setting it apart from every other city in Kerala and India.
ResultVerbal backing so far from the Trivandrum Chamber of Commerce and Industry, the Royal Family of Travancore, and the MD of the Taurus Group.
NoteAn ongoing, uphill battle, and one I’ve taken on as much personally as professionally.
Thiruvananthapuram has nearly everything a city needs to be genuinely iconic, culture, commerce and civic life all in close reach of each other, and almost none of the recognition to match. MY TVM exists to close that gap, aligning what’s already distinctive about the city into a single, ownable position rather than inventing something from nothing. Early backing from the Trivandrum Chamber of Commerce and Industry, the Royal Family of Travancore and the Taurus Group’s leadership suggests the city is ready to hear it, even against real political inertia. The scope has since extended into staff and vehicle livery design for the initiative itself.